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PPC or Pay Per Click advertising refers to placing your targeting ads in the paid section of the search engines when a potential customer searches for your chosen keywords.


This is done on a bid for placement basis.  Icon will ensure that you are paying the least possible amount per click while adhering to your daily budget. 


In addition, Captivate optimizes your website landing pages to increase your quality scores with Google, and maximizes your click to call conversion rates.




Pay Per Call is a great feature which is teid in with Pay Per Click. However the difference is the ads are shown on mobile device and you only pay if the customer calls your business directly.  This drastically increases your return on investment as not every click will become a call and you would still pay.

Pay Per Call campaigns are run the same as a Per Click campaign and are done on a bid structure where Captivate will lower your per call costs by as much as 20%





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